We believe in content
Creation, production and distribution are all about passion and conviction. They’re the inseparable keys to form successful editorial and commercial strategies. All three are essential for viewers – be they in France, China, Brazil or elsewhere – to engage with the great stories that television can bring. For us, the best content opens our eyes in an entertaining way to provide memorable and vivid experiences.
We believe in brands
We believe in brands and understand the impact they have on the public. In order to differentiate themselves, broadcasters need strong brands in order to capture and retain viewers. We believe the key to commercial success lies in creating and building strong and durable brands. We consult with producers to package their content and develop appealing identities for the international market.
We believe in digital
In an ever-changing world, we’re experiencing extraordinary digital transformations in the way we live, communicate and consume. We’re part of these changes; inventing new business models and constantly seeking new digital outlets and solutions for the content we represent.
Who are we?
‘Balanga’ means ‘fiesta’ in Polish. Intrinsic to our philosophy is that the best television brings people together to enjoy and profit from the experiences it gives.
Balanga is an award-winning international distribution agency specialising in documentary and drama. Our activity focuses on working closely with producers and broadcasters at a very early stage. By doing so, and using our international expertise, we creatively package the content to develop strong and attractive brands for the international market.
Balanga has established solid relationships with leading broadcasters and digital platforms around the world including France TV, TF1, ZDF, SKY, RTBF, Channel One, Al Arabiya, Al Jazeera, Radio Canada, NHK, SBS, CNBC, Discovery, Curiosity Stream or Netflix. The company has carved out a well-earned reputation as a high-end content provider. Its catalogue includes series and one-offs such as Face to Face, A Tale of Two Thieves , Bon Appetit: Gerard Depardieu’s Europe or Butterfly Effect.
In 2017 Balanga won The Prix Export of TV France International for Face to Face – the most aired French factual series in the world, and in 2019 The Special Prix Format at MipFormats for Giggle Gallery.
We advise enterprises and agencies on their international audiovisual strategies. How to tell a story related to a brand’s values that will engage viewers and fit appropriate media? How to distribute this story internationally via television networks and digital platforms ? Thanks to our editorial and distribution expertise, we create tailor-made content for our clients that reaches a large global audience outside commercial slots. We provide with worldwide, corporate and editorial communication.