Companies have every reason to promote women to executive positions. To understand the difficulties of reaching gender equality, we went to Japan, the macho country by definition. Changing the mentality of men has been a major challenge for organizations like Nissan or Bristol Myers Squibb: challenged both inside and outside the company. We left Japan for Iceland, to see how the 2008 Credit Crunch and the ensuing ‘Kitchenware Revolution’ changed the role of women in the business world. At the time, men were being blamed for the country’s bankruptcy. Today, Iceland is considered the world’s champion in gender equality, with advanced mentoring schemes for women like in the case of Islandsbanki, the country’s largest financial institution. In France, we’ve looked into how ING Direct has revisited their entire working hours structure in order to allow women to reconcile professional and private life.
- Genre: Economy
- Length: 26 min
- Director: Jean-Pierre Montanay
- Broadcaster: BFM TV