Companies are reinventing the ways in which they innovate. If you want to go fast, spend less. To discover how businesses find new ways to innovate, we went to visit Procter & Gamble’s headquarters in Cincinnati, OH. The consumer goods giant is one of the pioneers of Open innovation, a new global trend that is disrupting the classical codes of innovation. We left America for Nairobi, Kenya, to try and understand how a small phone service provider had managed to create a money-transfer system using mobile phones. This achievement is a spectacular example of frugal innovation: how to do more with less. A method that is increasingly making its way into the hearts and minds of global managers.
- Genre: Economy
- Length: 26 min
- Director: Jean-Pierre Montanay
- Broadcaster: BFM TV