User Experience

Synopsis

Do you realize you’re driving the world of retail mad ? Today, you can buy anything anywhere, anytime. Online, in stores, on smartphones. Retailers have to reshape their strategy. This retail revolution will be merciless with those who don’t adapt. For retail expert Robin Lewis: “50% of brands will die if they don’t adapt to this new ecosystem”. One word is frightening retailers everywhere: Omnichannel. Through the examples of Sephora, France’s most digitalized retailer, BNP Paribas and its 2.0 banking and Lick, the world’s first network of connected objects stores, you’re going to discover why brick and mortar is still going to be important.

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  • Genre: Economy
  • Length: 26 min
  • Broadcaster: BFM TV