Big Data, Big Business


It will transform our lives, our work and the way we think: data. Through phones, screens, and connected objects, billions of bytes of data are created every day. To understand the complexity of this revolution, we travelled to San Francisco, New York, London and Paris to find how companies like Rocketfuel, specialized in data analysis are changing marketing and online advertising, transforming visitors into consumers. The Economist’s Data Editor Kenneth Cukier and French data specialist Gilles Babinet fully agree: the data war has already begun. All companies are part of it, whether they like it or not, and one of their primary mission is to reassure consumers on the safety and protection of their personal data.

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  • Genre: Economy
  • Length: 26 min
  • Director: Lucie Benhamou
  • Broadcaster: BFM TV