This is the story of a word that changes everything. That word is ‘digital’. Today no company today can escape this phenomenon. To survive this industrial revolution of the third kind, firms must completely rethink their businesses. This documentary explains how Starbucks, a simple coffee shop chain, became a digital juggernaut. How l’Oreal adapts its governance to prioritize internet technologies. How Essilor digitalizes its production processes to invent the lenses of the future. How AXA is rethinking its business model.
- Genre: Economy
- Length: 26 min
- Director: Françoise Blind-Kempinski
- Broadcaster: BFM TV